Where Functionality Meets
Aesthetic Design

Where Functionality
Meets Aesthetic Design

I believe true design transcends aesthetics, embodying functionality and simplicity to create intuitive experiences that resonate deeply with users. At the heart of my work is a commitment to empathy, understanding that the best designs emerge from a genuine connection with those we design for.

Where Functionality Meets Aesthetic Design

I believe true design transcends aesthetics, embodying functionality and simplicity to create intuitive experiences that resonate deeply with users. At the heart of my work is a commitment to empathy, understanding that the best designs emerge from a genuine connection with those we design for.

Nice to E-meet you!
I'm Cheryl Ong!

Nice to E-meet you!
I'm Cheryl Ong!

Nice to E-meet you!
I'm Cheryl Ong!

In the realm of design, I'm a storyteller of spaces and experiences. My journey began in captivating interior design, but I soon spread my wings into the enchanting realm of UX design, where imagination meets innovation.


As a seasoned UX designer with a flair for interiors, I bring a unique perspective to every project. I orchestrate digital symphonies that evoke emotions and leave lasting impressions, just as I once crafted physical spaces that whispered tales of comfort and style.


With each pixel and line, I strike the perfect balance between form and function. My design philosophy gracefully dances between aesthetics and user-centricity, creating seamless interactions that delight and surprise.


In my leisure time, I immerse myself in Korean dramas and get lost in the enchanting world of films, I draw inspiration from films. 🎬🍿


In my free time, I enjoy visiting art museums and exhibitions, as well as doing photography. I find that my love for art and design helps me stay inspired and creative in my work as a UX designer.

In the realm of design, I'm a storyteller of spaces and experiences. My journey began in captivating interior design, but I soon spread my wings into the enchanting realm of UX design, where imagination meets innovation.


As a seasoned UX designer with a flair for interiors, I bring a unique perspective to every project. I orchestrate digital symphonies that evoke emotions and leave lasting impressions, just as I once crafted physical spaces that whispered tales of comfort and style.


With each pixel and line, I strike the perfect balance between form and function. My design philosophy gracefully dances between aesthetics and user-centricity, creating seamless interactions that delight and surprise.


In my leisure time, I immerse myself in Korean dramas and get lost in the enchanting world of films, I draw inspiration from films. 🎬🍿


In my free time, I enjoy visiting art museums and exhibitions, as well as doing photography. I find that my love for art and design helps me stay inspired and creative in my work as a UX designer.

In the realm of design, I'm a storyteller of spaces and experiences. My journey began in captivating interior design, but I soon spread my wings into the enchanting realm of UX design, where imagination meets innovation.


As a seasoned UX designer with a flair for interiors, I bring a unique perspective to every project. I orchestrate digital symphonies that evoke emotions and leave lasting impressions, just as I once crafted physical spaces that whispered tales of comfort and style.


With each pixel and line, I strike the perfect balance between form and function. My design philosophy gracefully dances between aesthetics and user-centricity, creating seamless interactions that delight and surprise.


In my leisure time, I immerse myself in Korean dramas and get lost in the enchanting world of films, I draw inspiration from films. 🎬🍿


In my free time, I enjoy visiting art museums and exhibitions, as well as doing photography. I find that my love for art and design helps me stay inspired and creative in my work as a UX designer.

Experience

Experience

WhiteCoat

|

Senior Executive UI/UX Designer

May 2024 — Present

  • Led the design and implementation of a user-friendly interface for WhiteCoat mobile app, Third Party Administrative Platform (TPA) and Doctor Portal.

  • Collaborated with product managers, developers, and other stakeholders to ensure alignment on design goals and seamless implementation.

  • Developed and maintained a comprehensive design system to ensure consistency across all digital touch points.

  • Led the design and implementation of a user-friendly interface for WhiteCoat mobile app, Third Party Administrative Platform (TPA) and Doctor Portal.

  • Collaborated with product managers, developers, and other stakeholders to ensure alignment on design goals and seamless implementation.

  • Developed and maintained a comprehensive design system to ensure consistency across all digital touch points.

Experience

Avanade Asia Pte Ltd

|

Analyst UX Designer

May 2024 — Present

  • Championed the adherence to stringent design systems, ensuring consistent and impactful user experiences across various client’s digital platforms.

  • Enhanced user interfaces by transforming complex product requirements into intuitive and accessible designs, compliant with WCAG guidelines, thus catering to a diverse user base.

  • Collaborated with the client UX team to establish design patterns, UX principles, and a common library, facilitating reusability and development in alignment with WCAG standards.

  • Transitioned to an internal role focusing on the development of competitive bids for diverse projects ranging from healthcare to education sectors, demonstrating versatility and breadth in UX design application.

Zenyum

|

Product Designer

Nov 2020 — Feb 2023

  • Led end-to-end design projects for mobile apps, websites, and SaaS products across 9 markets, focusing on user experience optimization from concept to delivery.

  • Drove a 26% increase in active monthly users and a 40% increase in treatment adherence through the design of a patient monitoring mobile app.

  • Pioneered a SaaS product (Clinic Cloud), enhancing connectivity between Zenyum and partner clinics, supporting 400 B2B users across 9 markets.

  • Significantly boosted customer acquisition through a redesign of the referral program, increasing monthly closed-won customers from 14 to 87.

  • Developed and implemented a comprehensive design system, improving design consistency and scalability across projects.

Avanade Asia Pte Ltd

|

Analyst UX Designer

May 2023 — Mar 2024

  • Championed the adherence to stringent design systems, ensuring consistent and impactful user experiences across various client’s digital platforms.

  • Enhanced user interfaces by transforming complex product requirements into intuitive and accessible designs, compliant with WCAG guidelines, thus catering to a diverse user base.

  • Collaborated with the client UX team to establish design patterns, UX principles, and a common library, facilitating reusability and development in alignment with WCAG standards.

  • Transitioned to an internal role focusing on the development of competitive bids for diverse projects ranging from healthcare to education sectors, demonstrating versatility and breadth in UX design application.

Zenyum

|

Product Designer

Nov 2020 — Feb 2023

  • Led end-to-end design projects for mobile apps, websites, and SaaS products across 9 markets, focusing on user experience optimization from concept to delivery.

  • Drove a 26% increase in active monthly users and a 40% increase in treatment adherence through the design of a patient monitoring mobile app.

  • Pioneered a SaaS product (Clinic Cloud), enhancing connectivity between Zenyum and partner clinics, supporting 400 B2B users across 9 markets.

  • Significantly boosted customer acquisition through a redesign of the referral program, increasing monthly closed-won customers from 14 to 87.

  • Developed and implemented a comprehensive design system, improving design consistency and scalability across projects.

Work with me?

Work with me?

Work with me?

Got a question about how we can work together?

Drop me a line or send me an email.

Got a question about how we can work together?

Drop me a line or send me an email.

cherylong123440@gmail.com

cherylong123440@gmail.com

cherylong123440@gmail.com

WhiteCoat

|

Senior Executive UI/UX Designer

May 2024 — Present

  • Led the design and implementation of a user-friendly interface for WhiteCoat mobile app, Third Party Administrative Platform (TPA) and Doctor Portal.

  • Collaborated with product managers, developers, and other stakeholders to ensure alignment on design goals and seamless implementation.

  • Developed and maintained a comprehensive design system to ensure consistency across all digital touch points.

Avanade Asia Pte Ltd

|

Analyst UX Designer

May 2024 — Present

  • Led the design and implementation of a user-friendly interface for WhiteCoat mobile app, Third Party Administrative Platform (TPA) and Doctor Portal.

  • Collaborated with product managers, developers, and other stakeholders to ensure alignment on design goals and seamless implementation.

  • Developed and maintained a comprehensive design system to ensure consistency across all digital touch points.

Zenyum

|

Product Designer

Nov 2020 — Feb 2023

  • Led end-to-end design projects for mobile apps, websites, and SaaS products across 9 markets, focusing on user experience optimization from concept to delivery.

  • Drove a 26% increase in active monthly users and a 40% increase in treatment adherence through the design of a patient monitoring mobile app.

  • Pioneered a SaaS product (Clinic Cloud), enhancing connectivity between Zenyum and partner clinics, supporting 400 B2B users across 9 markets.

  • Significantly boosted customer acquisition through a redesign of the referral program, increasing monthly closed-won customers from 14 to 87.

  • Developed and implemented a comprehensive design system, improving design consistency and scalability across projects.